Amarula Cream Liqueur - Instagram Campaign
Amarula Cream Liqueur
Instagram Campaign
The Brief
During the initial UK national lockdown, Amarula hired me to share there product with the UK market by creating at-home styled cocktails and taking over their Instagram account for a live cocktail masterclass.
Screenshots from the live masterclass.
What I did
Hosted a 30 minutes live cocktail masterclass on their Instagram account
Posted 3 original Amarula photos to my feed
Created 2 original Amarula cocktails
Posted Instagram stories before and after each post and live masterclass.
The Results
Post reach 4159
Post saves 28
Post comments 21
Post likes 223
Post engagement 6.54%
Masterclass viewers 40+
Cocktail Recipes
Amarula Gin Fizz
25ml London dry gin
10ml Cointreau
30ml Amarula
15ml Sugar syrup
50ml Half/half
1 Egg white
Top with Soda
Strawberries & Cream
25ml Amarula
35ml White Rum
50ml Half/half
2 tsp Strawberry Jam